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Effective Social Media Marketing Tactics

Effective Social Media Marketing Tactics

With attention spans shrinking and fierce competition, the need for cut-through marketing strategies is more important than ever. As businesses navigate the digital space, social media is a powerful tool to amplify a brand’s presence and connect with the right...

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How Content Marketing Increases Brand Awareness

How Content Marketing Increases Brand Awareness

Content Marketing is a beacon of success for businesses striving to enhance their brand presence. This tactical approach not only captivates and engages audiences but also acts as a catalyst for boosting brand awareness.   What is Content Marketing? Content marketing...

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7 Top Tips to Kickstart Your Marketing Efforts

7 Top Tips to Kickstart Your Marketing Efforts

The dawn of a new year brings fresh opportunities to revitalise your marketing strategies and set the stage for success. Whether you're a seasoned marketer or just starting out, these seven tips will guide you in launching your marketing efforts this New Year.  ...

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Top 5 Content Marketing Trends in 2024

Top 5 Content Marketing Trends in 2024

Content marketing continues to evolve, shaping how brands connect with their audiences. In 2024, the landscape is set for transformative trends redefining how content is created, distributed, and consumed. Read on for the top five content marketing trends that are set...

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Has your target audience changed since COVID-19?

Has your target audience changed since COVID-19?

Enforced changes may have resulted in altered motivations and priorities or customers may have new needs, challenges or pain points. ⁠ ⁠ Take this time to reflect on how you are marketing your business, products or services and tailor your marketing with authentic...

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Tips to increase your social media engagement

Tips to increase your social media engagement

WHAT IS YOUR SOCIAL MEDIA ENGAGEMENT SCORE? No, I’m not talking about the wedding kind but your social media engagement score! Whether you’re looking to increase brand awareness or drive sales, it’s important to keep an eye on likes and followers but also do the math...

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Who is monitoring your online leads?

Who is monitoring your online leads?

It is all well and good to focus on lead generation and ensure you set up all your channels with call to action buttons but who in your business is monitoring these channels? LAST WEEK I EXPERIENCED A GOOD AND BAD ONLINE CUSTOMER EXPERIENCE. First, the good. Let’s...

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5 tips for sharing content

5 tips for sharing content

It’s hard to believe its mid-year already and our inbox is filling up with EOFY sales. Where did the time go you ask? For some, we set out at the beginning of the year with targets and to-do lists. Some we’ve accomplished 210 per cent others might need some extra...

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Welcome!

Welcome!

Hi and welcome to the Kite Creative and Co. content marketing blog! After almost 20 years specialising in marketing and communications for global and Australian corporate, and not-for-profit businesses, I founded Kite Creative and Co. to help businesses articulate...

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Hi and welcome

to the Kite Creative and Co content marketing and copywriting blog.

Here you will find the latest content marketing and copywriting insights and news to supercharge your brand’s awareness, engage with your customers and win new business.

If there’s a topic or question you would like explored, get in contact today.

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