Content marketing and copywriting
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The Power of Multi-Channel Campaigns: Boosting Your Business in the Digital Age
Amidst the rapid changes in the digital landscape, businesses strive to gain a competitive edge by reaching their target audience through various marketing channels. Multi-channel campaigns have emerged as a game-changer, revolutionising how companies connect with...
How to Grab Your Audience’s Attention in 9 Seconds With Content Marketing Strategy and Content Creation
In today's fast-paced digital world, capturing your audience's attention has become more challenging. With countless distractions, you have a mere few seconds to make a lasting impression. This blog explores effective strategies for grabbing your audience's attention...
Has your target audience changed since COVID-19?
Enforced changes may have resulted in altered motivations and priorities or customers may have new needs, challenges or pain points. Take this time to reflect on how you are marketing your business, products or services and tailor your marketing with authentic...
How businesses are leveraging online platforms to keep customers informed
HOW ARE BUSINESSES LEVERAGING ONLINE PLATFORMS AND FEATURES TO KEEP CUSTOMERS INFORMED AND NAVIGATE CHANGE? I feel deeply for businesses that are grappling with changes outside of their control and hope for the best outcome and safety for all. As a creative person, I...
Tips to increase your social media engagement
WHAT IS YOUR SOCIAL MEDIA ENGAGEMENT SCORE? No, I’m not talking about the wedding kind but your social media engagement score! Whether you’re looking to increase brand awareness or drive sales, it’s important to keep an eye on likes and followers but also do the math...
Who is monitoring your online leads?
It is all well and good to focus on lead generation and ensure you set up all your channels with call to action buttons but who in your business is monitoring these channels? LAST WEEK I EXPERIENCED A GOOD AND BAD ONLINE CUSTOMER EXPERIENCE. First, the good. Let’s...
5 tips for sharing content
It’s hard to believe its mid-year already and our inbox is filling up with EOFY sales. Where did the time go you ask? For some, we set out at the beginning of the year with targets and to-do lists. Some we’ve accomplished 210 per cent others might need some extra...
Welcome!
Hi and welcome to the Kite Creative and Co. content marketing blog! After almost 20 years specialising in marketing and communications for global and Australian corporate, and not-for-profit businesses, I founded Kite Creative and Co. to help businesses articulate...
Hi and welcome
to the Kite Creative and Co content marketing and copywriting blog.
Here you will find the latest content marketing and copywriting tips-and-tricks and news to supercharge your brand’s awareness, engage with your customers and win new business.
If there’s a topic or question you would like explored, get in contact today.