Content marketing and copywriting

Enforced changes may have resulted in altered motivations and priorities or customers may have new needs, challenges or pain points. ⁠ ⁠ Take this time to reflect on how you are marketing your business, products or services and tailor your marketing with authentic...

HOW ARE BUSINESSES LEVERAGING ONLINE PLATFORMS AND FEATURES TO KEEP CUSTOMERS INFORMED AND NAVIGATE CHANGE? I feel deeply for businesses that are grappling with changes outside of their control and hope for the best outcome and safety for all. As a creative person, I...

WHAT IS YOUR SOCIAL MEDIA ENGAGEMENT SCORE? No, I’m not talking about the wedding kind but your social media engagement score! Whether you’re looking to increase brand awareness or drive sales, it’s important to keep an eye on likes and followers but also do the math...

It is all well and good to focus on lead generation and ensure you set up all your channels with call to action buttons but who in your business is monitoring these channels? LAST WEEK I EXPERIENCED A GOOD AND BAD ONLINE CUSTOMER EXPERIENCE. First, the good. Let’s...

It’s hard to believe its mid-year already and our inbox is filling up with EOFY sales. Where did the time go you ask? For some, we set out at the beginning of the year with targets and to-do lists. Some we’ve accomplished 210 per cent others might need some extra...

Hi and welcome to the Kite Creative and Co. content marketing blog! After almost 20 years specialising in marketing and communications for global and Australian corporate, and not-for-profit businesses, I founded Kite Creative and Co. to help businesses articulate...