BRAND CONTENT MARKETING STRATEGY & PROJECT MANAGEMENT 

Project Description

Loyal client, LJ Hooker Commercial, part of the LJ Hooker Group, produces regular thought leadership and marketing publications and has a sound content plan for these initiatives.

Working with the team for several years and understanding their business more broadly, Kite Creative and Co identified an opportunity to broaden their content marketing strategy to increase brand awareness of their national capability and lead generation for their service offering.

A content marketing strategy and indicative 12-month plan was completed for LJ Hooker Commercial and is currently being executed and revised regularly to adapt to changing markets.

The strategy includes four content marketing pillars tailored to their business and addressing client needs. The plan is monitored fortnightly, and initiatives executed with internal and external project partners.   

This consistent approach, sees LJ Hooker Commercial increase their brand awareness and client loyalty, engage with their network and customers, and drive new business leads to local offices.