BRAND CONTENT MARKETING STRATEGY & COPYWRITING
Leading Asia-Pacific industrial, logistics, and infrastructure property solutions specialist LOGOS, was looking to increase brand awareness and visibility online to attract, engage and inform clients and customers by consistently creating and sharing purposeful and engaging content across all business functions.
Desktop research and a deep-dive workshop was held to better understand and deliver the strategy including the business’ objectives, brand values, key attributes, target audiences, competitor landscape and opportunities.
The strategy defined LOGOS ANZ content pillars encompassing all business functions to create purposeful content to promote and increase brand awareness, strategically engage with clients and customers to drive lead generation, and attract, engage and retain talent.
The aim is to consistently create and publish targeted content leveraging LOGOS expertise, thought leadership, ANZ portfolio activity and client and people success stories.
LOGOS brand values and key attributes at the forefront and see the business actively live and personify their values and deliver on positioning.
- Content Marketing
- Project Management
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