brand refresh & COPYwriting 

data dissect 

Project Description

A brand refresh can immensely impact a company’s ability to attract new customers and grow business. Healthcare registry platform Data Dissect was eager to evolve its brand, align all branded material and the Platform, and differentiate itself from competitors. 

Kite Creative and Co relished managing Data Dissect’s brand refresh and modernising its logo, colour palette, marketing collateral, and website. 

Adopting orange and green hues from their Registry Platform: the new orange and charcoal colour palette was developed to help it stand out in a sea of blue as a leading healthcare data platform and foster brand consistency. The updated colour scheme has been applied across the company’s branded elements and suite of templates, enhancing the overall effectiveness of the brand’s appeal. 

The website has also been refreshed with the new brand kit (to be launched soon), and the user experience and content have been revised. The new content clearly articulates the Platform’s benefits, how to effectively leverage the next-gen healthcare data registry and incites action by the user.

Collaborating with the Data Dissect executive team was an enriching experience, reimagining their brand, providing them with the necessary tools to win new business, and help them in achieving their vision – creating the best patient outcomes for today and the future.

 

 

 

 

Project Details

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Client

Data Dissect

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Services

  • Project Management
  • Brand Refresh
  • Marketing Collateral Templates
  • Website Copywriting

“I’ve worked with Alicia on several projects now and she is always delightful to work with. Her work is precise, creative, on-time and on budget. Thank you, Alicia and Team!”

Leigh Brezler

Head of Sales & Marketing, Data Dissect

Have a marketing or copywriting project on your to-do list? Get in contact today, and we’ll help you execute to attract new business and engage with clients.