GRIFFIT Outdoor Fitness and Pilates

Project Description

Outdoor fitness brand GRIFFIT sought to establish a tailored marketing and content strategy for its outdoor group fitness programs. Kite Creative and Co developed a strategy addressing current business challenges, enhancing methods for attracting new members, and a structured and consistent social media plan.

The strategy defined several key outcomes to assist GRIFFIT in establishing a tailored localised marketing and content strategy. These included devising a content marketing strategy recommendation, an indicative DIY 3-month content plan, content pillars, and content messaging concepts.

By implementing this strategy, GRIFFIT aims to establish a consistent online presence, attract a wider audience, and ultimately foster the growth of its outdoor exercise business.

The overall outcome of this strategy sees the establishment of a consistent brand and online presence, generate high-quality leads, and drive business growth.

Visit: to book an outdoor exercise class and reinvigorate your health and wellbeing.





Project Details


GRIFFIT Outdoor Fitness + Pilates



  • Brand marketing, content marketing and social media marketing strategy

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