national brand refresh project 

lj Hooker commercial

Project Description

LJ Hooker Commercial, part of the LJ Hooker Group, had set their sights on refreshing their national brand to reflect their enterprising professionals and clients, and the business’s evolution. 

Kite Creative and Co was engaged to project management the brand refresh over a five-month period and executing in three phases: project identification and audit; artwork design and template development; and lastly, internal and external launch.

Partnering with LJ Hooker Commercial and their project partners, 300+ new tools and templates were created reinvigorating the visual identity and supporting an emerging marketplace. 

An exciting project to be a part of and see touch points roll out across the country. Thank you, Mr Hooker! 





Project Details



LJ Hooker Commercial



  • Project management
  • Launch plan and content creation

“Alicia’s passion and professionalism shone through from the moment we engaged Kite Creative and Co to assist with a major marketing project. Her management and organisational skills ensured that the project ran to schedule and budget. While her creativity, eye for design and detail ensured that what was produced and delivered was a huge success and exceeded expectation. As such, I highly recommend Kite Creative and Co.”

Mathew Tiller

Managing Director, LJ Hooker Commercial

“When there is a program of work across multiple departments, looking outside your organisation to find a strategist that can provide a fresh perspective can deliver a raft of benefits. Alicia did just that ensuring we were all clear on what our combined and individual goals where so we stayed focused. It ensured we delivered the program in scope, on time and on budget. Alicia also saved all our sanity through the process!”

Sarah Dickson

Head of Corporate Affairs and Communications, LJ Hooker Group

“Alicia was such a pleasure to work with on our most recent rebrand of LJ Hooker Commercial. Professional and personable, she ensured that our project ran smoothly from beginning until launch. Alicia liaised and made sure that all internal and external parties were on track with our project. We were very fortunate to have Alicia on board with us and I would not hesitate to recommend her! Thank you Alicia.”

Jenny Lam

Marketing Customer Support Specialist, LJ Hooker Group

Have a major marketing project on your to-do list? Get in contact today and we’ll help you put together a plan and execute.