Video series content marketing strategy and copywriting

LJ Hooker Commercial

Project Description

LJ Hooker Commercial had produced a 5-part video series showcasing their national capability, service offering and how they help their clients and communities thrive. The question now was, how to maximise the content and promote more broadly to create awareness and generate new business.

Rolling out over six months, Kite Creative and Co created a five-week content marketing plan for each video and wrote copy for website media centre article, internal network newsletter, client newsletter and social media content for head office, local offices and agents across three platforms.

The idea started with a video series, but each video was repurposed across multiple channels, tailoring the message to different audiences and utilised over an extended period of time.

As a result, LJ Hooker Commercial saw an increase in awareness and engagement across their online channels and new business leads to local offices.

Project Details

Client

LJ Hooker Commercial

Services

content marketing strategy, content marketing plan, copywriting, blog copywriting, newsletter copywriting, social media copywriting, monthly campaign reporting