Video series content marketing strategy and copywriting
LJ Hooker Commercial
Rolling out over six months, Kite Creative and Co created a five-week content marketing plan for each video and wrote copy for website media centre article, internal network newsletter, client newsletter and social media content for head office, local offices and agents across three platforms.
The idea started with a video series, but each video was repurposed across multiple channels, tailoring the message to different audiences and utilised over an extended period of time.
As a result, LJ Hooker Commercial saw an increase in awareness and engagement across their online channels and new business leads to local offices.